Being a new dad of 3 months, I have a lot of content needing posted that sleepless delerium and general stretching in all directions work-wise just hasn't allowed for... I will get to it. In the meantime since it's going to be available for purchase from next week I thought I should throw a little of the material I created for the brand new and forthcoming Cleaver Quarterly magazine.

It's a really exciting project cooked up by three long term Beijing-based wordsmiths and all-round Chinese food aficionados. It's a food publication focused on the expansive world of Chinese food and its global diaspora; long form journalism, creative writing and graphic content delving in beyond 'how-to' recipes and 'the top 5 restaurants. . .', things that more commercial food rags tend to offer. I signed up for some art direction and graphic design.

I will throw up some spreads and more in due course but for now wanted to share the logotype. THe brief was to have something established looking, a nod toward trad/formal publication mastheads, not too retro/hip but with a sense of fun. The result looks pretty sharp.

And the one that got away

. . . Well, this one didn't make the cut (see 'too hip', probably) but I rather like it and it's nice to see some of the evolution of a logo

Find The Cleaver Quarterly at: thecleaverquarterly.com